Monday, 23 September 2013

Why do we write & why it’s key to promote!

As authors we write because we love to but we all have different reasons. Some write because it’s their job, some a passion, some a hobby and some because if they didn’t write they’d go crazy. I might be that crazy person because writing helps to keep me sane. I write across multiple genres and I love it. There had been a time authors had to stick to one genre – one pen name – one website - but even that’s changing.

Readers want a good story and the brand that used to define readers is even starting to blur. At one time a romance author couldn’t write young adult or vice versa. That’s no longer the case and when you add in the New Adult genre the brand gets blurred even again. What does that tell you? Readers will be loyal if you write a good story so stay true to yourself. Some authors excel at writing for what’s hot in the market. Other’s follow their passion and write the story they have to tell. There is no right or wrong – do what works for you.

So you’ve written your story now what?
If you’re an Indie author (or a hybrid – one who sells some books with a publisher and one who also self-publishes) you have to invest in a few key things:
  • Pay for a good editor – they are worth their weight in gold
  • Pay for a graphic designer – your cover sells your book so invest in getting it right
  • Pay for formatter – if you’re not computer smart (like me) pay for someone to format your book so you can add it to Smashwords, Kindle, Nook, iBookstore, Kobo.
  • Set your marketing budget

Why you need to market your book?

You are a small fish in a big ocean:
Did you know there are over 1.5 million books on Amazon and every day that goes up by 2,000? That’s big competition. Also Amazon added the 100 year-old expired copyrighted books which means the 30 to 90 rankings are getting skewed.

Tricks: Does FREE work?
For authors in Amazon’s KDP Select program sometimes it sometimes takes up to two days for Amazon’s algorithms to capture all the FREE downloads but for many authors giving away their books for FREE works. Why?

FREE is a great way to promote a new release especially if you have a series. FREE usually bumps up other books in your series. FREE doesn’t cost anything and it’s a great way to get your name discovered by new readers.

Box sets: A great collaborative approach
Why are so many authors working together to showcase their stories? Why not? This is a great collaborative approach to marketing and when authors work together that means they’re not alone in the ocean. Five authors in a box set – 5 website – 5 blogs – 5 facebooks feeds – 5 tweets – you get the impression.

Theme writing – holidays, Halloween, Valentine, Christmas, etc
Many authors target their books with a specific theme and it’s a great way to grab a reader who loves for example Halloween. Keep in mind that usually after the holiday is over it’s a lot harder to market your books but don’t let that deter you. This is a great opportunity if you’re used to writing long novels to try your hand at a different length and target a holiday to gain new readers.

Mermen aren't real. That's what biologist Jamie Winters thinks until a gorgeous Greek god enters her life and drowns her, forcing her to rapture into a Siren. Used to logic, she can't quite come to terms with Seth Cutter's magical undersea realm or the fact that he's a macho Titan.
Being a Siren causes Jamie's hormones to go into overdrive, which isn't good when she realizes that's exactly what Seth was hoping for. Sure, the sex is out of this world, but she's not about to change her character.
As Prince of the North Seas, Seth is used to having his commands followed. A decade of exile on land was easier than having to deal with the sexy-as-sin Siren who tips the scales of his existence and doesn't listen to one word he says.

They must overcome their prejudices to recover stolen relics that are key to the undersea kingdom, stop a deadly plague and destroy an underwater diva who wants to rule the roost. Are they two souls destined for each other or will the Fates decide otherwise? Seth knows firsthand, Fate can be a bitch.

Renee Field writes romance, erotic and also writes young adult under the pen name Renee Pace. Renee is also the founder of, Inc – a site geared to highlight Indie authors. Renee is currently finishing up a paranormal young adult novel to be released next month, and working on a sexy erotic story for a Halloween theme highlight on Kindle.


  1. Promotion logic even Mr. Spock could not refute!

  2. I'm terrible at Marketing ... I think I need to have you on speed dial Renee! Great post ... gives you some interesting things to think about .. especially the idea of giving away free to promote your name .. seems to work for a lot of people!

  3. Writing and marketing in a nutshell. Thanks, Renee.